More and more businesses are expecting that their website will appear in search results after their site is built, putting pressure on developers to build sites in search engine friendly ways. In addition, businesses expect that their website will be structured in a way that can handle online advertising.

Find out:

• What are the best practices for building sites "search friendly"
• What critical functionality should be built into every CMS
• What coding conventions are best for search engines
• A few no-no's for search engines
• Integrating sites with advertising and tracking